Beyond research
Teaching, service & recognition.
Education
PhD Candidate in Marketing
University of Leicester, United Kingdom
2023–present
Immersive experience (VR/AR), wildlife ecotourism
PhD in International Business and Trade
Keimyung University, South Korea
2019–2022
Digital communication, platforms, user behaviour · GPA 4.5/4.5
MA in International Business and Trade
Keimyung University, South Korea
2017–2019
Commercial arbitration, legal institutions, Vietnam · GPA 4.5/4.5
BA in Social Work
Duksung Women's University, South Korea
2013–2017
Community practice, social welfare, fieldwork (355 hrs)
Academic Roles
Graduate Teaching Assistant (GTA)
University of Leicester · School of Marketing and Strategy
- ✦Deliver seminars and discussions across Principles of Marketing, Consumers, Brands & Digital Marketing, Consultancy Challenge, and Services Marketing.
- ✦Mark undergraduate assignments and exams with timely, constructive feedback.
- ✦Hold office hours for individual student support.
Academic Advisor (Remote)
Thang Long University · Department of Marketing
- ✦Supervise postgraduate students on research development, thesis progress and academic writing.
- ✦Advise on curriculum development to enhance programme structure and content.
Graduate Research Assistant (GRA)
Keimyung University · Faculty of Economics and Commerce
- ✦Designed research models, prepared questionnaires and conducted interviews.
- ✦Analysed data and presented literature reviews in conferences and journal clubs.
- ✦Managed funds and arranged schedules for research projects.
Visiting Lecturer
Keimyung University · Global Trade Experts Incubation Programme
- ✦Designed and instructed 'Language and Business Culture in Vietnam' for both offline and online cohorts.
- ✦Built lesson plans and learning activities; received consistently positive GTEP evaluations.
International Students Supporter & Academic Mentor
Keimyung University · Office of International Cooperation
- ✦Established connections between Keimyung University and Vietnamese institutions.
- ✦Coordinated training programmes, scholarships and workshops for international students.
Teaching
Modules taught
- ✦Principles of Marketing
- ✦Consumers, Brands & Digital Marketing
- ✦Consultancy Challenge
- ✦Services Marketing
- ✦Responsible International Business & Strategic Risk Management
- ✦Language and Business Culture in Vietnam (GTEP, Keimyung)
Delivering seminars and discussion sessions, marking assignments and examinations, providing constructive feedback, and offering office hours for student support.
Awards & Grants
Awards
Outstanding Presentation Award
ULSB Postgraduate Researcher Conference, University of Leicester
Excellence Mentor Award
K‑Circle programme, Keimyung University, South Korea
Excellence Activist Award
Daegu International Trade Monitors, Mayor of Daegu City
Excellence Internship Award
Citibank – Kyunghee University NGO Internship Program
Excellence Team Award
4th Youth Activist Training Project, Migrant Youth Foundation, Seoul
Grants & Scholarships
VIVERSE Project Grant (USD 5,000)
VIVERSE (HTC) — Firefly Memories VR project
Graduate Teaching Assistant (GTA) Studentship
University of Leicester — annual GTA payment
Special Merit Scholarship (Full)
Keimyung University — best academic performance
Duksung Global Partnership Scholarship (Full)
Duksung Women's University, South Korea
LOTTE Scholarship
LOTTE Scholarship Foundation
KEB Scholarship
Korea Exchange Bank Foundation — Vietnam
Certifications
Associate Fellow of the Higher Education Academy (AFHEA)
Advance HE, United Kingdom
Principles of Teaching Programme
ULSB Teaching Training Center, University of Leicester
Immigrant Adaptation Instructor Training
Migration Research and Training Centre (MRTC)
Statistical Analysis (SPSS & AMOS)
Keimyung University, Graduate School
Official Development Assistance (ODA) Programme Training
Daegu International Development Cooperation Center
Languages
Vietnamese
Native speaker
Korean
High Advanced — TOPIK Level 6 (245/300), 2023
Chinese
Advanced — OPIc Speaking AL, 2019
English
Advanced — IELTS 6.5, 2023