Teaching, service & recognition.

• ✦Immersive experience (VR/AR), wildlife ecotourism
• ✦Additional PhD course: Animals in Society – Mälardalen University, Sweden (2026–27)

Digital communication, platforms, user behaviour · GPA 4.5/4.5

Commercial arbitration, legal institutions, Vietnam · GPA 4.5/4.5

Community practice, social welfare, fieldwork (355 hrs)

• ✦Lead the Customer Relationship Management (CRM) module, with full responsibility for module design and delivery.
• ✦Design lectures, seminars, learning materials, assignments and marking criteria.
• ✦Deliver teaching, assess student work and provide academic feedback.

• ✦Lead and support Peer Mentors, providing guidance on mentoring practice and student engagement.
• ✦Support students’ academic transition, wellbeing and university experience through peer-led mentoring.
• ✦Coordinate mentoring activities and contribute to mentor training, events and programme development.

• ✦Deliver seminars and discussions across Principles of Marketing, Consumers, Brands & Digital Marketing, Consultancy Challenge, and Services Marketing.
• ✦Mark undergraduate assignments and exams with timely, constructive feedback.
• ✦Hold office hours for individual student support.

• ✦Supervise MSc students in International Business and Management – International Trade, supporting research development, thesis writing and academic progress.
• ✦Assess MSc internship reports and thesis defences, providing constructive academic feedback.
• ✦Contribute to departmental curriculum development, advising on programme structure, academic content and student learning.

• ✦Designed research models, prepared questionnaires and conducted interviews.
• ✦Analysed data and presented literature reviews in conferences and journal clubs.
• ✦Managed funds and arranged schedules for research projects.

• ✦Designed and instructed 'Language and Business Culture in Vietnam' for both offline and online cohorts.
• ✦Built lesson plans and learning activities; received consistently positive GTEP evaluations.

• ✦Established connections between Keimyung University and Vietnamese institutions.
• ✦Coordinated training programmes, scholarships and workshops for international students.

Module Leadership

• ✦Customer Relationship Management

Leading the full design and delivery of a module, including curriculum, teaching materials, assessments and marking.

Lectures & Seminars

• ✦Principles of Marketing
• ✦Consumers, Brands & Digital Marketing
• ✦Consultancy Challenge
• ✦Services Marketing
• ✦Responsible International Business & Strategic Risk Management (MSc)
• ✦Language and Business Culture in Vietnam (GTEP, Keimyung)

Delivering undergraduate and postgraduate teaching, assessment and academic feedback across marketing and business modules.

Postgraduate Supervision

• ✦International Business & Management – International Trade

Supervising MSc research, internship reports and thesis development, including assessment and academic feedback.