Teaching, service & recognition.

Immersive experience (VR/AR), wildlife ecotourism

Digital communication, platforms, user behaviour · GPA 4.5/4.5

Commercial arbitration, legal institutions, Vietnam · GPA 4.5/4.5

Community practice, social welfare, fieldwork (355 hrs)

• ✦Deliver seminars and discussions across Principles of Marketing, Consumers, Brands & Digital Marketing, Consultancy Challenge, and Services Marketing.
• ✦Mark undergraduate assignments and exams with timely, constructive feedback.
• ✦Hold office hours for individual student support.

• ✦Supervise postgraduate students on research development, thesis progress and academic writing.
• ✦Advise on curriculum development to enhance programme structure and content.

• ✦Designed research models, prepared questionnaires and conducted interviews.
• ✦Analysed data and presented literature reviews in conferences and journal clubs.
• ✦Managed funds and arranged schedules for research projects.

• ✦Designed and instructed 'Language and Business Culture in Vietnam' for both offline and online cohorts.
• ✦Built lesson plans and learning activities; received consistently positive GTEP evaluations.

• ✦Established connections between Keimyung University and Vietnamese institutions.
• ✦Coordinated training programmes, scholarships and workshops for international students.

Modules taught

• ✦Principles of Marketing
• ✦Consumers, Brands & Digital Marketing
• ✦Consultancy Challenge
• ✦Services Marketing
• ✦Responsible International Business & Strategic Risk Management
• ✦Language and Business Culture in Vietnam (GTEP, Keimyung)

Delivering seminars and discussion sessions, marking assignments and examinations, providing constructive feedback, and offering office hours for student support.