Terms of Service

This website, fireflore.com, is operated by Hang (Flora) Tran, a PhD Candidate in Marketing at the University of Leicester, UK. The Website serves as a personal academic portfolio, sharing research, publications, events, community activities, and reflections related to conservation education, immersive technology, and ecotourism.

By accessing or using this Website, you agree to be bound by these Terms of Service. If you do not agree, please do not use the Website.

2.1 Permitted Use

You may use this Website for personal, non-commercial, and informational purposes. You are welcome to read, share links to, and engage with content on the Website in good faith.

2.2 Prohibited Use

• Copy, reproduce, or distribute content from this Website without prior written permission, except where content is explicitly made available for reuse.
• Use the Website to transmit spam, harmful content, or unsolicited communications.
• Attempt to gain unauthorised access to any part of the Website, including login-protected areas.
• Scrape, harvest, or collect data from the Website using automated means.
• Use the Website in any way that violates applicable UK or international law.

All content on this Website - including text, images, graphics, research summaries, blog posts, and visual design - is owned by or licensed to Hang (Flora) Tran, unless otherwise stated.

Academic publications may be subject to separate publisher licences; please refer to individual publication pages.

You may not reproduce, republish, or commercially exploit any content from this Website without explicit written consent. For academic citation, please follow standard referencing practices and credit the author appropriately.

This Website contains links to third-party websites, including academic platforms (Google Scholar, ORCID), social media (LinkedIn, Instagram), and immersive experience platforms (VIVERSE). These links are provided for convenience.

Certain areas of this Website require a login. If you have been granted access:

• You are responsible for keeping your login credentials confidential.
• You must not share your account with others or use another person's credentials.
• I reserve the right to suspend or remove access at any time, without notice, if these Terms are breached.

I aim to ensure that content on this Website is accurate and up to date, particularly regarding publications, events, and research activities. However, information may change without notice.

Nothing on this Website constitutes professional, legal, medical, or financial advice.

To the fullest extent permitted by UK law, I accept no liability for:

• Any loss or damage arising from your use of, or inability to use, this Website.
• Errors, inaccuracies, or omissions in the content.
• Any interruption, suspension, or discontinuation of the Website.

I may update these Terms from time to time. The date of the most recent update will always be displayed at the top of this page. Continued use of the Website after any changes constitutes your acceptance of the updated Terms.

These Terms are governed by the laws of England and Wales. Any disputes arising from your use of this Website will be subject to the exclusive jurisdiction of the courts of England and Wales.

For any questions about these Terms, please contact me at: